Ascend Insights
Contact us
AI BUSINESS ANALYST FOR INDIA'S MSME

Indian traders record every bill. Nobody tells them what it means.

Ascend Insights is an AI analyst for distributors and traders. It reads their sales and purchase records and tells the owner every morning what to sell to whom, when to buy, and where money is leaking. He can ask it anything, in his local language, on WhatsApp.

See the live demo
2.1 lakh
GST registrations in the ₹20–50 cr band alone
1.67 cr
active GST businesses in India
₹5 cr+
turnover where every bill is already a digital e-invoice
THE PROBLEM

The answers are in their own bills. Nobody has time to dig.

01
Buying on gut feel
The purchase rate decides the margin. Most owners buy when stock runs low, not when the rate is right.
02
Sales left on the table
Salesmen sell what the retailer asks for. Nobody checks what similar retailers buy that this one doesn't.
03
Leakage nobody sees
An extra discount here, a return there, stock that does not match. Each is small. Together they eat the month's profit.
WHY IT ISN'T SOLVED
Every tool they have looks backwards.
Billing software Records every bill. Gives reports, but never says what to do next.
The accountant Looks at the books for tax, a few times a year. Not at buying, selling or staff.
Big-company BI tools Need clean data and a full-time analyst. These businesses have neither.
Ascend InsightsReads every day, compares, looks ahead, and answers any question in plain local language.
HOW IT WORKS

Nothing to install. An answer every morning.

01 · CONNECT
Their existing billing data
Sales and purchase records from the software they already use. No new software for the owner or staff.
02 · READ
AI goes through every bill
Every buyer, item, rate and salesman. Each finding is ranked by the rupees at stake.
03 · ANSWER
A morning brief on WhatsApp
The few things worth acting on today. Any question, any time, in the local language.
04 · LEARN
Sharper every week
Each answer the owner acts on, and each new business in the trade, makes the next answer better.
THE PRODUCT

Six things an owner would hire an analyst for. Now on his phone.

GROWS SALES
Who to sell what
Compares every retailer with similar ones. A daily list of which shop should be buying which product, and is not.
Salesman report card
Which salesman is losing shops, which routes are slipping, and who sells only the easy products.
PROTECTS MARGIN
Buy at the right time
For a trader, the purchase price is the margin. When to stock up and when to wait, from past rates and price trends.
Leakage check
Discounts, returns, cash and stock that do not add up, caught in the same week instead of at year end.
STAYS AHEAD
Ask, like asking your munim
Any question about the business, by voice or text, in the local language, on WhatsApp. A plain answer in seconds.
Festival and season planning
“Diwali is 5 weeks away. Last year these 20 items ran out in week 2.” Stock up before the rush.

Stock and payment alerts come built in. They are features, not the reason to buy.

MARKET
₹5–50 cr distributors first
Distributors and wholesalers with many retailers, many items and a sales team: FMCG, pharma, electricals, paints. Then the wider ₹1.5–500 cr band of goods businesses.
[NUMBER IN BAND, WITH SOURCE]
MODEL
Monthly subscription per business
Priced against one thing: the money it finds in the first month. Starting price:
[PRICE / MONTH]
MOAT
A benchmark for the whole trade
With many distributors in one trade, we can tell each one where they stand: "your margin on this category is below most distributors like you." No single business or billing software can see that.
TEAM
FOUNDER
Palash Sharma
Prev. Co-founder, Cyber Elite
EARLY ADVISOR · MANAGEMENT
Amit Dubey

Founder, Swarm Business Consulting

EARLY STAGE

In discussion with advisors, angel groups and VCs for our early stage.

Write to us for the deck and a conversation.

Contact us ascendhq.in@gmail.com
Ascend Insights · by Ascend Ventures SOURCES: GSTN EIGHT- AND NINE-YEAR GST REPORTS (2025, 2026); GST E-INVOICING NOTIFICATIONS